The 4-Step Process for Strategic Networking with Simple Systems
With all the resources at our fingertips today, why is it so hard to connect with people? Why do we make things so complicated? Believe or not, there are simple solutions to complex problems.
Yes, the world has become complex.
And yes, connecting with people has become more challenging (think cold calls, spam, sales pitches, ….) and complicated (think politics, religion, sexual orientation, …)
But have you ever heard of the acronym KISS?
Keep It Simple, Silly (there are other variations)
We often believe that complex things are more effective. But science shows that simple is usually best (keeping in mind that simple does not mean easy.)
We tend to unfold, dissect, and regress a relatively simple situation into a complex, multi-layered, multiple-faceted state of affairs.
When it comes to networking, I found professionals tend to overthink things …
Why would they want to work with me?
Was I talking too much?
Did that person even like me?
If we could think less about the inner workings of a new connection and instead do more for the person, the results of our networking efforts would improve substantially.
Consider the example of exercise. While there are countless elaborate workout routines and fitness trends, many studies have shown that consistent, moderate-intensity exercise, such as walking or jogging, can provide significant health benefits.
Similarly, in the realm of nutrition, complex dietary plans which people tend to give up on often yield similar (or worse) results to the simpler, balanced diets that emphasize whole foods and portion control which people can commit to long-term.
So why do we continue to be drawn to the glorious illusion of complexity?
Perhaps it's because simplicity can feel mundane or unsatisfying while a complex routine can offer a sense of accomplishment.
However, it's important to remember that true effectiveness often lies in the simplicity of the approach. By focusing on the essentials and avoiding unnecessary complications, we can achieve our goals more efficiently and effectively.
When it comes to strategic networking, I believe that building “your body” around a simple 4-step process is key:
1. Establish Purpose, Vision, Motive, & Goals 🎯
Everyone needs a starting point.
Let’s begin with the formation of the skin and bones in our process. 🧍
Establishing our purpose, vision, motivation, and goals provide us that initial direction.
Setting goals is the first step in turning the invisible into the visible
- Tony Robbins
For networking, you need to ask yourself …
Who do I want to network with and why? (purpose)
What do I hope to accomplish with my networking? (motive)
Where do I see myself in the future as a result of my networking? (vision)
When do I want to accomplish my specific objectives (goals)
That leads us to the how …
2. Develop a Strategy 📋
If step one is the skin and bones of our process, then step two is the mind. 🧠
The brainpower of the most successful business leaders in history created the most brilliant strategies the world has ever seen. Need proof? Just do a deep-dive into the strategies of Bill Gates, Steve Jobs, and Warren Buffet.
Strategy is about making choices, it’s deliberately choosing to be different.
- Michael Porter
The simplest definition of strategy is the execution of a plan to create value. Strategy is what you do, not what you say or promise.
A key component of strategy is making trade-offs to better compete. This could involve performing different activities from competitors or performing similar activities in different ways. Strategy is not only choosing what to do but also what not to do.
A good networking strategy provides a clear roadmap, consisting of a set of guiding principles or rules, that defines the actions people should take to be successful.
3. Design a System ⚙️
Step three is the muscle in our process. 💪
Without it, our efforts are weak and the results sporadic.
Systems run the business and people run the systems.
- Michael Gerber
A bad system for networking will beat a good networker every time. A system to connect with people doesn’t have to be complicated, it just needs to be effective.
James Clear, author of the book “Atomic Habits”, said it best:
In regards to networking, we don't rise to the level of our goals with strategic networking; rather, we fall to the level of our system that connects us with the right people.
4. Develop Habits & Follow Routines ⌚
Step four is the heart of our process. ❤️
It’s our constant heartbeat and consistent bloodflow that keeps us alive.
Motivation is what gets you started. Habits are what keep you going,
In the same sense, your routine is built upon those habits.
The secret to your success is found in your daily routine.
- John Maxwell
The main difference between habits and routines is that habits are single actions that are done without much thought, while routines are a series of actions that are performed in a specific order and require focus.
For example:
Habit → Smiling when meeting a new connection
Routine → Warmly greeting a new connection, establishing rapport, exchanging contact information, and following up.
What are your habits and routine for networking?
The Takeaway
Let's be honest: routines can get dull. Our brains crave novelty, the thrill of discovery.
But while a new approach might feel exciting, it's often unsustainable. The more complex, the less likely we'll stick with it.
What we really need from networking isn't new contacts but effective connections.
Productive people who network aren't just busy; they're purposeful. They have clear goals, both long-term and short-term, and they focus on the actions that move them closer.
If you have something that works with networking, stick with it, improve it, and optimize it.
Remember, successful networking isn’t that you met someone new.
It’s that you've accomplished something with your new connection.
Have a great weekend!
- Mike
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