The 100-Day Social Networking Experiment. Failure or Success?

After posting for 100 straight days to the big social networking platforms, falling short of my goals seemed like a massive failure. In realty, I uncovered 3 HUGE BENEFITS.

Jan 19, 2024

As my experiment of posting to social media for a hundred straight days wound down in 2023, I was surprised to realize the project was both a bitter failure and tremendous success.

The traditional metrics were disappointing. For example, after posting to Threads for 100 straight days I went from 14 to 18 followers (I know, why Threads?)

But after further analysis, I soon realized the failure to reach my goals was a greater teacher than if I had been successful.

What did I accomplish?

I built a library of content with unique and valuable information. This helped me become an authority in my field and earn a “Top Business Networking Voice” badge from LinkedIn.
I completed a hundred days of on-the-job training and became comfortable on social media. I was able to test what content worked, and just as important, what didn’t work. I learned that posting of social media required a strategy - and not just having a plan and goals. Ultimately, I learned what content resonated with my audience and the needs they had.
I consolidated my contacts which help me build a newsletter to 200k+ subscribers. I was able to buildup my platform and not someone else’s.

I might not be the one of the great influencers or have a massive following but I am helping people in my niche. Equally important, I am learning more about social networking than I ever could have taking a course or going through a training program.

THE MOST VALUABLE LESSONS LEARNED

Don’t just post daily - interact with your audience
Reach out to other like-minded influencers
Be creative with platforms’ tools & features - tag, link, comment, follow, etc.
Pick 1 or 2 platforms and master them - don’t spread yourself too thin
De patient - social networking platforms could take weeks, months, or even years to build up and master.

What are your social networking goals for 2024?

Or, more importantly, what’s your strategy?

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Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them.

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